Meet the Founder
Built from Experience. Created with Intention.
It’s Her Market started with a simple observation:
Markets can be so much more than rows of booths.
After years spent building brands, marketing businesses, participating in markets as a vendor, and seeing firsthand what makes shoppers stop, engage, buy, and remember a business, founder Genna Bennett saw an opportunity to create something different.
Something more thoughtful.
More interactive.
More supportive of the women behind the businesses.
And a lot more fun to attend.
That idea became It’s Her Market.
Meet Genna
Founder • Creative Director • Market Maker
Genna Bennett is an entrepreneur, marketer, vendor, and the author of Mastering Market Magic.
Her background gives her a unique perspective on markets because she understands them from both sides of the booth.
As a business owner and vendor, she knows the work that goes into preparing for an event — creating inventory, designing displays, marketing the day, showing up early, connecting with customers, and hoping the right shoppers walk through the door.
As a marketer, she also understands that successful events need more than vendors.
They need a reason for people to come.
They need an experience worth talking about.
And they need an environment where businesses have the opportunity to actually connect with the people they came to meet.
That combination became the foundation for It’s Her Market.
Why It’s Her?
The vision was never to create another traditional vendor market.
It was to create a place women would genuinely want to spend the day.
A place where you can discover a woman-owned brand and meet the woman who built it.
Where you can choose the charms, blend the scent, personalize the gift, try the product, make something of your own, or discover an experience you didn’t know existed.
Where shopping becomes social.
Where creativity becomes part of the day.
Where connections happen naturally.
That’s why everything at It’s Her Market comes back to three simple ideas:
SHOP • CREATE • CONNECT
Created with Vendors in Mind
It’s Her Market is intentionally being built differently for vendors, too.
Genna knows that showing up with a table and hoping for the best isn’t enough.
Vendors deserve thoughtful event planning, intentional marketing, curated categories, strong communication, and an environment that makes it easier for them to focus on their customers and their businesses.
That philosophy is behind everything from the way vendors are selected to the experience they receive once they arrive.
Because when the vendors have a better experience, shoppers feel it too.
Women Supporting Women
At its heart, It’s Her Market is about creating opportunities for women.
Opportunities to discover.
To grow a business.
To meet a new customer.
To collaborate with another entrepreneur.
To try something new.
To spend time with friends.
And sometimes, simply to feel inspired by what another woman has built.
We believe there is room for more women to win — and that good things happen when we create spaces where they can.
This is Only the Beginning
It’s Her Market is being built as more than a single event.
The vision is to create a growing collection of market experiences, collaborations, partnerships, and opportunities that bring women together in meaningful ways.
The locations may change.
The vendors will change.
The experiences will evolve.
But the purpose will stay the same:
Create something women want to be part of.
We hope you’ll be one of them.